Saturday, July 17, 2010

Digital Book World - July 14


How to Measure the Value of Editors


By James Mathewson, Editor in Chief, ibm.com

Those who devalue the work of editors ought to consider history. Perhaps the greatest single contribution of an editor to a written work can be found in The Declaration of Independence.

Early drafts of the most important document of the United States of America show a lot of changes in word choice in the process of writing. Thomas Jefferson had a venerable editorial committee: John Adams and Benjamin Franklin, who wrote extensive comments in the margins.

In a crucial draft of the Declaration, Jefferson smudged out the word subjects in favor of the word citizens. Archivists have the technology to see the change for the first time, using special spectral technology to decipher the intent of manuscript authors.

Imagine if Jefferson had used the word subjects rather than citizens. For many, it would seem that the United States was merely replacing one tyranny with another, rather than crafting a system of government “of the people, by the people and for the people.” It seems plausible that this one edit changed the course of history. Not all edits have the same effect, of course. But as an IBM study suggests, their value can be measured.

"We hold these truths to be self-evident..."

Why do organizations devalue editors?
Editors are seen as an unnecessary step in the content process. “All they do is make it hard to publish what we want to publish on the Web.” I’ve heard it many a time; a few times from a person pointing the finger squarely in my direction. As much as I try to show that I’m just trying to help, that my efforts are just trying ensure that my company’s brand is represented in the best possible light, it doesn’t work. Somehow editors are viewed as an extra cog in the machinery. “When we go to a lean six sigma process, we will be able to eliminate editors.” That is just the latest in cost cutting models editors have had to defend themselves against.
Anyone who has ever written anything for publication can cite chapter and verse about how they have been saved by a good editor. Even if editors don’t make changes, having a second set of eyes with a different perspective on the audience allows writers to relax and create better work. But measuring their value is another story.
How to measure the value of editors
Because editors are often seen as unnecessary, we at IBM conducted a study to demonstrate their value for some of our marketing pages. We took a sample of unedited pages with high traffic from across our various business units and ran them through Dave Harlan, the editing lead for the group that creates a lot of our marketing content. We then ran an A/B test, where we served the unedited versions to a random sample of users and the edited versions to the rest of the users. We then measured engagement (defined as clicks to desired links on the page) on those pages over the course of a month.
The results were astonishing.
The mean difference in engagement was 30 percent across the set of pages. And the standard deviation was one percent–we got a 30 percent improvement on the desired call to action for the pages across the board. 
Now it was just one test and it needs to be replicated before we draw strong conclusions. Your mileage may vary depending on the quality of your editors (Dave is exceptional, by all accounts). But we can provisionally conclude that well edited pages do 30 percent better than unedited pages.
What would 30 percent better engagement do to your bottom line? I’m going to let you draw your own conclusions about how 30 percent better engagement might affect your business. But let’s put an end to all the talk about editors being unnecessary.
This post was originally published at Writing For Digital and has been reprinted with Mr. Mathewson’s permission

The Sun News - July 17

The mailing business


Saturday, Jul. 17, 2010


As it requests yet another 2-cent increase in stamp prices, the U.S. Postal Service presents a case study in the difficulty of government-run enterprise, especially in an ailing economy.

The USPS is not subsidized by taxes. Like any business, it must generate enough revenue through postage to cover its operating expenses - though it can borrow from the U.S. Treasury, as it is now doing to cover multi-billion dollar operating shortfalls.

What makes the post office different is its mandate: It must deliver the mail to every address in the U.S. In densely populated areas where mail delivery often finds multiple customers at one address, this mission is cheaper to fulfill than in rural areas, where individual addresses are miles apart. Thus, the postal service is granted a monopoly over mail delivery, so that private competitors cannot come in and cherry pick the lucrative markets, leaving only the expensive addresses and driving up the post office's cost per letter.

In practice, even amid these tough times, one must admit the system works rather well. For 44 (or even 46) cents, you put a letter in a box in your front yard and have it carried clear across the country in only a few days. If you live in a market that's easy to serve, your postage may be helping pay for delivery to people in more remote markets, but every time your grandma sends you a letter, you benefit from that same system. And, unlike a tax, no one pays unless they use it.

The economies of scale that make this possible are now changing rapidly. Like so many industries, the Internet is transforming the postal service's business model at a dizzying pace. The most consistent forms of business mail - bills, for example - are migrating onto websites, and direct e-mail has become a competitor of direct mail. With the damper on overall business activities amid the recession, mail volume has dropped 20 percent since 2007, and revenue has fallen accordingly.

In response, the Postal Service received a two-cent increase last year, and it is requesting another one now. Is raising prices the only option?

No, answers the Affordable Mail Alliance, a group of publishers, printers and other businesses that rely heavily on mail service and don't want to pay higher rates. The alliance argues that while volume has dropped, labor and capital costs have not been cut accordingly, and that more cost savings should be found. Postal workers' wages remain too high, the group argues, and the postal service maintains too many unnecessary post offices.

The postal service responds that it has cut thousands of jobs and that a substantial part of its deficit is due to overly stringent obligations to employee retirement. Its consideration of cutting Saturday delivery has received wide attention, and Sen. Chuck Grassley, R-Iowa, has suggested that Tuesday may actually be a lower-volume day and should be cut instead.
The Postal Regulatory Commission has three months to decide on the postage increase. Before passing any more cost increases to the consumer, the commission should make sure the postal service is doing everything possible to meet the needs of a new economy - just as any well-run business would.

The Washington Times

End of polarization in Washington?
Thursday, May 15, 2008
Power, money, sex and politics. Hillary Clinton is the ex-wife at the table where her ex-husband sits with his new wife. They've come together for the sake of the children to iron out as amicably as they can the specifics of separation. Hillary is the lady in distress. As odd woman out, she must show strength without the help she has grown accustomed to. It is a new and uncomfortable role.
Presidential politics has a lot in common with sexual politics. Power and money are instrumental and Barack Obama has more of both. Hillary's blowout in West Virginia, though continuing to show his difficulty in attracting and reassuring white voters, probably does not change anything. Now both Hillary and Barack will find out which of their friends will remain good friends — and which ones will go to the other camp.
There is another scenario drawn from sexual politics to describe the power changes in the relationship between Hill and Bill. She saved him once, forgiving his manifold sins, and he saved her with guilt (CQ) by association. Now he has morphed into just another powerless spouse.
Was that a tear Bill was wiping from his cheek while he stood behind her after her slender victory in Indiana? Analogies abound.The Clintons, observes the Wall Street Journal, have begun separation from the Democratic Party, which was only a marriage of convenience, anyway: "Like all divorces after lengthy unions, this one is painful and has had its moments of reconciliation, but ... a split looks inevitable. The long co-dependency is over."
This campaign exposed the big lie that the Clintons were victims of a "vast right-wing conspiracy." They were instead victims of a vast conspiracy, but one against themselves. In their overreaching, they were able to postpone the inevitable, but only for a little while. They are like Faustus, who sold his soul to the devil in exchange for years of delicious service, but who in his final hour desperately tried to postpone the descent into the darkness of defeat.
The pundits speculate about a Barack-Hillary ticket, but this, as one wit puts it, "would require Obama to hire a food taster." If John McCain and Mr. Obama head the tickets as they seem destined to do, each will choose a boomer as a running mate. But it is the top of the ticket that frames the debate and these two men represent two dramatically different generations. Mr. McCain grew up in the '40s and 50's when it was clear that our enemies in the hot and cold wars wanted to kill us. We knew how to fight back.
Mr. Obama is a post-boomer who inherited an optimistic view of the world when the Berlin Wall came tumbling down. That was shattered on 9/11. Together they carry two different perspectives into the political debate that could foreshadow a less-polarized Washington, if — a big if — Mr. Obama's legacy as a grandchild of the '60s does not haunt his campaign.
In their book, "Pennsylvania Avenue: Profiles in Backroom Power," John Harwood and Gerald F. Seib interview two once powerful politicians, one a Democrat and one a Republican, who say it is possible to bring bipartisanship back to Washington with a fresh perspective that eluded the boomer presidents. Robert Strauss, the Democratic national chairman in the 1970s, and Ken Mehlman, the Republican chairman who managed the Bush-Cheney re-election campaign in 2004, are now partners as Washington lawyers.
Washington was polarized late in the 20th century, the two argue, because both parties had accomplished the big things. That left them backbiting over the small ones, or, to paraphrase Henry Kissinger's description of faculty-lounge politics, the debates are vicious because the stakes are so small. Democrats established the New Deal, social-welfare programs, civil rights and women's rights. Republicans built a strong defense to defeat the Soviet Union and lowered tax rates, created welfare reform and reduced crime rates.
"If you look at the challenges we face today," says Ken Mehlman, "challenges are once again the big things — the war on terror, the need to expand access and reduce the cost of health care, whether you come at it from an environmental perspective or a national security perspective, the need for energy independence. Those are three huge issues, all of which I think are very amenable to bipartisan solutions."
Mr. McCain understands war up close and crosses the aisle in search of solutions. Mr. Obama prescribes more cross-party cooperation to change the way Washington works. Fans and followers of the Clintons and Mr. Bush perpetuate polarization. "People," says Bob Strauss, "are not as foolish as sometimes they act." We can hope he is right.

Statesman - July 17

'War is bigger than one man'


EDITORIAL BOARD

Published: 7:06 p.m. Wednesday, June 23, 2010

As President Barack Obama walked back into the White House after accepting the resignation of Gen. Stanley McChrystal on Wednesday, a reporter tossed a question at him: "Can this war be won?"
Obama ignored the question but it is one that he won't be able to ignore for long. Nor should he.
It is a most appropriate question in light of the president's pronouncement that "war is bigger than one man or woman."
McChrystal, the four-star general who proposed the counter insurgency strategy now being executed in Afghanistan, lost the president's confidence after a widely publicized profile in Rolling Stone.
McChrystal and members of his staff were quoted ridiculing and belittling members of civilian members of the president's national security team.
It was, as the president said, conduct unbecoming any officer, especially a four-star general.
It was an enormous lapse in judgment that called into question McChrystal's judgment in other matters.
So McChrystal had to go, but the blow was cushioned somewhat by allowing him to tender a resignation rather than being fired.
Nonetheless, the message down the chain of command was clear: There is a standard of conduct and you are expected to adhere to it.
Obama communicated to the audiences both national and international that the president is the commander in chief of the military and that the mission of the military transcends individuals.
"War is bigger than one man or woman," Obama said.
In choosing Gen. David Petraeus, a proven commander and author of the surge strategy in Iraq, Obama avoided what could have been an awkward effort to see a lesser known officer's nomination through the Senate and just as importantly, selling that choice to the NATO allies.
Petraeus commands respect of both civilian and military authorities, making the transition a fairly painless one.
If there are successes in Afghanistan, they are few and far between. Soldiers in the field complain that the rules of engagement — designed to minimize civilian casualties — are exposing them to unnecessary risks. Hamid Karzai, the president of Afghanistan, has voiced doubts that the military effort in his country will be enough to defeat the Taliban.
As if that weren't enough, there is a new report that millions of dollars being paid by U.S. contractors to Afghan warlords is winding up in Taliban coffers.
The president's choice of Petraeus was a good move, but changing commanders doesn't necessarily ensure "success." We put the word in quotation marks because administration officials no longer speak of "victory." Success in Afghanistan has yet to be defined except in the most general of terms.
Obama may have relieved McChrystal, but he hasn't abandoned the strategy.
That makes the question he ignored on his way back to the Oval Office a sound one: "Can this war be won?"

Statesman - July 17

No Tears For Lance Armstrong
Like many people who transcend to one-name recognition (Madonna, Tiger, Freud), Lance tends to divide any room into for-him and against-him factions.
But, regardless of which side of the room you're on, you've got to acknowledge that Lance Armstrong earned his single-name recognition through effort and by overcoming challenges.
Like much about Armstrong's career, his decision to return to the Tour de France last year after a three-year hiatus sparked conflicting thoughts. Was this a washed-up guy unwilling to move on to the next phase of his life? Maybe, but last year's third-place finish was solid enough to dispel that notion.
And that finish — combined with a new lineup on a new team (Radio Shack) — gave rise to hopes of another solid finish, perhaps an eighth victory, this year.
The current race ends July 25. There are many miles and mountains between now and the finish line. But at this point, an Armstrong victory or even a top-tier finish would rival his seven consecutive wins on the accomplishment scale.
"My tour is finished," Armstrong said Sunday after three crashes in a mountainous stage that left him in 39th place, 13 minutes, 26 seconds behind the race leader.
To his credit, Armstrong meant finished as in no chance of winning, but not finished as in packing it in and heading home. There's plenty more racing, and Armstrong seems ready to transition into a support role as he helps teammate Levi Leipheimer, who was in sixth place after Tuesday's stage.
"I can try and win stages, try and help the team, really try and appreciate my time here, and the fact that I'm not coming back," Armstrong said Sunday.
After Monday's rest day, Armstrong clipped back into the pedals yesterday for the 127-mile ninth stage that included a punishing climb up the Madeleine pass.
"At the start of (stage) 9. Tough 1 for sure," he tweeted as the stage began. "Madaleine (sic) at the end. Nasty! Hopefully my body has recovered from my concrete luge act last Sunday."
Five hours and 41 minutes later, Armstrong came across the finish line in 18th place, leaving him in 31st place overall, almost 16 minutes behind race leader Andy Schleck, everybody's favorite athlete from Luxembourg.
Some asked what Armstrong, at 38, was doing in the race this year. But based on last year's finish, why should he be anywhere else?
It's still too early to tell how the race will end for Armstrong, but at this point we're not ready to sign on with those who believe the desire and effort he put into training for this year's race amounted to embarrassment for the former champ. We're also not ready to sign on with those who denigrate effort and declare as defeat anything less than first place.
We're aware of the drug allegations that have swirled around Armstrong for years. Yes, it's difficult to believe he was clean while he won seven in a row while many other top riders were doping. But fair play demands we believe that until and unless there is proof otherwise.
Armstrong's personal life also has been subjected to scrutiny and scorn. Some see an arrogant jerk. And many have not forgotten the Armstrong construction project that polluted a nearby swimming hole. He did the right thing and, at no small expense, corrected the problem at Dead Man's Hole in Hays County.
But Armstrong's balance sheet is heavy on positives earned through his foundation's anti-cancer crusade. His return to racing was fueled in part by the desire to refocus attention on that effort.
Is he the perfect role model? No, nobody is.
But we've liked what we've seen from Armstrong when faced by hardship, be it cancer or steep climbs. We saw it again after the crash-marred ride that seemed to mark the end of any hopes of an eighth Tour de France victory.
"No tears for me. I've had a lot of good years here," Armstrong said.
Austinites, regardless of whether you're for him or against him, should join us in wishing Lance safe cycling as he completes those years in the next week and a half.

The American Conservative

Christian Evangelical Center Plans to Compete with Ground Zero Mosque


July 13, 2010 12:28pm   Updated July 14, 2010 5:51am7commentsshareprint
A Christian Evangelical Center will begin holding weekly services in Battery Park City this fall.

By Julie Shapiro

DNAinfo Reporter/Producer

LOWER MANHATTAN — The proposed mosque near Ground Zero is about to get some competition.
Bill Keller, a televangelist from Florida, announced Monday that he is building a $1 million Christian center in lower Manhattan in response to the Cordoba Initiative’s plans for a 13-story mosque and community center there.

"If they can put a mosque near Ground Zero, we should be able to put a Christian center near Ground Zero and give people a choice," Keller told DNAinfo in a phone interview Tuesday morning. He called the Islamic center "a spit in the face of the people of New York."

Starting Sept. 5, Keller will hold weekly services at the Embassy Suites hotel in Battery Park City. By January, he plans to
 open a permanent center with daily services near Ground Zero, featuring a 300-seat gathering space, a 9/11 prayer room, classrooms and offices.
Keller, 52, said his 9/11 Christian Center at Ground Zero is "not just another church."
"We’re not looking to reach people who are already Christians," Keller said. "We’re looking to reach people with no faith at all."

Keller is best known for running LivePrayer.com, an evangelical site that he said has 2.4 million subscribers. His anti-Muslim rhetoric — he calls Islam a "1,400-year-old lie from hell" and Mohammed a "murdering pedophile who propagated his false religion through hatred, violence and death" — has drawn protests from the Council on American-Islamic Relations.

Two decades ago, Keller served several years in federal prison for insider trading, an experience that he said recommitted him to evangelical Christianity.

He now lives in St. Petersburg, Fla., and will commute weekly to New York to lead services.
Keller is holding a planning meeting for the 9/11 Christian Center on July 17 at 11 a.m. at the Embassy Suites hotel, 102 North End Ave.

Counter Punch - July 16-18

The Fall of Obama

By ALEXANDER COCKBURN
Weekend Edition 

The man who seized the White House by fomenting a mood of irrational expectation is now facing the bitter price exacted by reality. The reality is that there can be no “good” American president. It’s an impossible hand to play. Obama is close to being finished.

The nation’s first black president promised change at the precise moment when no single man, even if endowed with the communicative powers of Franklin Roosevelt, the politic mastery of Lyndon Johnson, the brazen agility of Bill Clinton, could turn the tide that has been carrying America to disaster for 30 years.

This summer many Americans are frightened. Over 100,000 of them file for bankruptcy every month. Three million homeowners face foreclosure this year. Add them to the 2.8 million who were foreclosed in 2009, Obama’s first year in office. Nearly seven million have been without jobs in the last year for six months or longer. By the time you tot up the people who have given up looking for work and the people on part-time, the total is heading toward 20 million.
Fearful people are irrational. So are racists. Obama is the target of insane charges. A hefty percentage of Americans believe that he is a socialist – a charge as ludicrous as accusing the Archbishop of Canterbury of being a closet Druid. Obama reveres the capitalist system. He admires the apex predators of Wall Street who showered his campaign treasury with millions of dollars. The frightful catastrophe in the Gulf of Mexico stemmed directly from the green light he and his Secretary of the Interior, Ken Salazar, gave to BP.

It is not Obama’s fault that for 30 years America’s policy – under Reagan, both Bushes and Bill Clinton – has been to export jobs permanently to the Third World. The jobs that Americans now desperately seek are no longer here, in the homeland, and never will be. They’re in China, Taiwan, Vietnam, India, Indonesia.

No stimulus program, giving money to cement contractors to fix potholes along the federal interstate highway system, is going to bring those jobs back. Highly trained tool and die workers, the aristocrats of the manufacturing sector, are flipping hamburgers – at best – for $7.50 an hour because U.S. corporations sent their jobs to Guangzhou, with the approval of politicians flush with the money of the “free trade” lobby.

It is not Obama’s fault that across 30 years more and more money has floated up to the apex of the social pyramid till America is heading back to where it was in the 1880s, a nation of tramps and millionaires. It’s not his fault that every tax break, every regulation, every judicial decision tilts toward business and the rich. That was the neoliberal America conjured into malign vitality back in the mid 1970s.

But it is Obama’s fault that he did not understand this, that always, from the getgo, he flattered Americans with paeans to their greatness, without adequate warning of the political and corporate corruption destroying America and the resistance he would face if he really fought against the prevailing arrangements that were destroying America.  He offered them a free and easy pass to a better future, and now they see that the promise was empty.

It’s Obama’s fault, too, that, as a communicator, he cannot rally and inspire the nation from its fears. From his earliest years he has schooled himself not to be excitable, not to be an angry black man who would be alarming to his white friends at Harvard and his later corporate patrons. Self-control was his passport to the guardians of the system, who were desperate to find a symbolic leader to restore America’s credibility in the world after the disasters of the Bush era. He is too cool.

So, now Americans in increasing numbers have lost confidence in him. For the first time in the polls negative assessments outnumber the positive. He no longer commands trust. His support is drifting down to 40 per cent. The straddle that allowed him to flatter corporate chieftains at the same time as blue-collar workers now seems like the most vapid opportunism. The casual campaign pledge to wipe out al-Quaida in Afghanistan is now being cashed out in a disastrous campaign viewed with dismay by a majority of Americans.

The polls portend disaster. It now looks as though the Republicans may well recapture not only the House but, conceivably, the Senate as well. The public mood is so contrarian that, even though polls show that voters think the Democrats may well have better solutions on the economy than Republicans, they will vote against incumbent Democrats in the midterm elections next fall. They just want to throw the bums out.

Obama has sought out Bill Clinton to advise him in this desperate hour. If Clinton is frank, he will remind Obama that his own hopes for a progressive first term were destroyed by the failure of his health reform in the spring of 1993. By August of that year, he was importing a Republican, David Gergen, to run the White House.

Obama had his window of opportunity last year, when he could have made jobs and financial reform his prime objectives. That’s what Americans hoped for. Mesmerized by economic advisers who were creatures of the banks, he instead plunged into the Sargasso Sea of “health reform,” wasted the better part of a year, and ended up with something that pleases no one.

What can save Obama now? It’s hard even to identify a straw he can grasp at. It’s awfully early in the game to say it, but, as Marlene Dietrich said to Orson Welles in Touch of Evil, “your future is all used up.”

Ben Sonnenberg: Farewell to A Friend

Ben Sonnenberg died on June 26, at the age of 73, and with his passingCounterPunch has lost its long-time counselor. The world has lost a true humanist in the full Renaissance strength of that word, one in whom refinement of taste, wideness of reading mingled with political passion. I mourn a very close friend.

His greatest literary achievement was Grand Street, the quarterly he founded in 1981, and edited till 1990, when multiple sclerosis was far advanced and his fortune somewhat depleted. His friend Jean Stein took the magazine over and it ran till 2004. As he put it laconically, “I printed only what I liked; never once did I publish an editorial statement; I offered no writers’ guidelines; and I stopped when I couldn’t turn the pages anymore.” As another great editor Bruce Anderson, of the Anderson Valley Advertiser, wrote after Ben’s death, “Grand Street under Sonnenberg was the best literary magazine ever produced in this doomed country. His Grand Street was readable front-to-back. If you've never seen a Grand Street, the last literary quarterly we're going to have, hustle out to the last book store and get yourself one and lament what is gone.”

When I first came to New York in 1973, I went to a couple of parties thrown by Ben’s father, Ben Sr., one of the trailblazers in public relations who gave elaborately staged parties to advance the interests of his various clients, at 19 Gramercy Park. He looked a bit like a comfortably retired Edwardian bookie in London of the 1890s, with enough knowingness in his glance to deliver “fair warning” to the unwary. Though he publicly prided himself on never have taken a dime from either Howard Hughes or the Kennedys, Ben Sr. certainly milked big clients like General Motors of plenty of moolah, a satisfactory chunk of which he left to Ben.

Ben Jr. detailed his somewhat raffish and caddish youth in his 1991 memoir,Lost Property, but I had already known for almost a decade the tastes that he listed on the first page and that endeared me to him: “My favorite autobiographers in this century are Vladimir Nabokov, Theodor Adorno and Walter Benjamin.” A paragraph later he cited “my friend Edward Said,” whose savage essay “Michael Walzer’s ‘Exodus and Revolution’ – a Canaanite Reading,” Ben had published in Grand Street in 1986. There was no other cultural periodical at that time that would have given the finger so vigorously to polite New York intellectual opinion.  The finger could be prankish. In January of 1989 he faxed me his offer – which I promptly published in The Nation -- on behalf of himself, me and others, to Marty Peretz….

You want to know what Ben wrote to Peretz? My full tribute to Ben is in our latest newsletter, along with wonderful  pieces about Ben from JoAnn Wypijewski and Daniel Wolff. And also in this newsletter, hot off the presses: Part two of Jeffrey St Clair’s superb, path-breaking investigation of how BP and the Obama administration have been joined at the hip in the creation and handling of the worst environmental disaster in U.S. history. Find out here how Obama and Interior Sec. Ken Salazar put a top BP exec in charge of deep sea drilling in the Gulf.

How much does it cost to be driven past a corrupt border patrol agent at an official port of entry to the U.S. from Mexico? Frank Bardacke reports from Watsonville on the real border-crossing economy.


The American

The Spirit of Independence: The Social Psychology of Freedom

 Friday, July 2, 2010
Several years ago, while attending a street festival in the small town of Tucker, Georgia, I came across a booth sponsored by the local libertarian society. At the time, I did not realize that my encounter would generate my next book. I only remember being struck by the question asked of everyone who visited the booth that day: “So who owns you?”

Like any good carnival barker, the young libertarian who asked this knew from experience that it was an effective opener. It catches you off-guard. It forces you to stop and think. The correct answer, as I soon discovered, was that we own ourselves. We are not owned by the state, the church, or even by God. We are our own property, to dispose of as we wish, in any way we want. We can throw ourselves off a cliff. We can move to Nepal. We can stand at street corners and beg. It is all up to us, because we all own ourselves.
The “correct” answer did not sit well with me. I told the young libertarian that, as a human being, I was not the kind of thing that anyone could own, including myself. Tables and chairs could be owned. Chevrolets and BMWs could be owned. But not human beings. After all, if I owned myself, then I had the right to sell myself, the right to deprive myself of my rights. But if liberty was my inalienable right, as the great libertarian Thomas Jefferson had asserted in the Declaration of Independence, then how could I alienate it by selling myself into slavery?
Perhaps my objection was overly subtle, because I noticed that my reservations did not bother anyone else who wandered into the libertarian booth that day. To most of them, the question “So who owns you?” seemed to come with the force of a revelation, and they responded with a decided and often emphatic, “Nobody owns me.” Which is to say, someone may own other people, but certainly does not own me.
In retrospect, their answers were more profound than mine. My answer came from the head; theirs from the heart. Many of those who responded from the heart probably knew very little about the philosophy behind libertarianism. Perhaps some had read John Locke or John Stuart Mill back in college, but most of them might best be considered natural libertarians. They knew they couldn’t stand the idea of someone else owning them, someone else telling them what to do or how to think, of someone else bossing them around. They all felt competent to manage their own lives and deeply resented any attempt by other people, including the government, to manage their lives for them. Rightly or wrongly, natural libertarians are firmly convinced that no one else can know their best interests more than they do. They insist on remaining in charge of their own destinies and bristle whenever other people seem intent on taking charge of their lives. Because natural libertarians respect their own independence, they respect the independence of others. They do not aspire to control other people’s lives, but when other people aspire to control theirs, they will resist tooth and nail. The natural libertarian will behave this way not because of an ideology, but because of his or her distinctive attitude towards life.
The High Cost of Not Rebelling
Intellectuals routinely give undue weight to people’s ideas. They tend to believe that ideas cause attitudes, though it is far more often the other way around. The discipline known as social psychology recognizes attitude’s primacy. Furthermore, as its name implies, social psychology focuses on attitudes that groups of individuals share: the group can be small, like an office, or quite large, like an entire culture. The work of two American social psychologists, Julian Rotter and Martin Seligman, offers perhaps the best introduction to unraveling the social psychology of the natural libertarian.
In 1966, American psychologist Julian Rotter published a paper that introduced the concept known as locus of control. Human beings, according to Rotter, could be divided into two basic groups: those who believed their locus of control was within themselves, and those who see themselves as under the control of forces located outside themselves, such as luck, or fate, or other people whose will cannot be resisted. The first group, called internals, believe that they are the masters of their own destiny; they tend to be high-achievers, optimistic about their ability to improve their lot, and to discard bad habits. They believe in willpower and positive thinking. They are determined to control their own lives, for better or worse. Members of the second group are called externals. They look on themselves as victims of circumstances, the playthings of fate. If they go to bed drunk, light up a cigarette, and burn their house down, they explain the disaster as another instance of their bad luck, and not their poor judgment, much less their bad habits. On the other hand, if a drunk driver hits an internal, the internal will scold himself that he should have been more alert at the wheel, he should have seen the drunk coming and swerved in time to avoid him.
Rotter discovered that certain groups tended to be dense with internals, while others tend to display the social psychology of the external. Jews, for example, tend to be internals. Rotter himself came from a family of Jewish immigrants, and was a classic high-achiever who believed that by hard work and study he could improve his lot and rise in the world. He was a classic self-made man. But, then, Rotter’s success story was certainly not unique among Jewish immigrants to America—or indeed, other immigrants to America. Immigrants, after all, demonstrates the belief that they are in charge of their own destiny by electing to leave their homeland, in search of a new home that will permit them to exercise greater control over their own life. On the other hand, experiments have shown that the Japanese are more external than Americans. These cultural differences suggest that locus of control may be passed on as part of a culture’s tradition, both consciously and unconsciously.
In order to encourage a population rich in internals—i.e., natural libertarians—a society needs cultural traditions that emphasize the value of independence and ethical agency. It must teach the young that they are responsible for their own actions, and to never regard themselves as victims of circumstance. Anthropologists who have studied the huge variety of human cultures have encountered quite primitive societies, such as the Nuer of the Sudan, which raise children to be feisty and independent. They are taught from an early age to resist being bullied by others and to fight back at the first attempt at dominating them. But wherever it may be found, at the heart of the tradition of independence lives a set of imperatives. Be self-reliant. Don’t take other people’s word for something; think for yourself. Never become anyone’s follower. Bow down before no one. Stand up for your rights. Don’t let bullies intimidate you. Don’t permit yourself to become the slave of an addiction and thereby forfeit your all-important self-control. And do whatever you can to make sure that other members of your community uphold and cherish the same tradition of independence.
Of no less importance to the tradition of independence is the seemingly paranoid fear that power will fall into the wrong hands. The great nineteenth-century champion of liberty, Lord Acton, coined the famous maxim: “All power corrupts, and absolute power corrupts absolutely.” This obsessive fear of power is key to understanding why natural libertarians will automatically rebel when some overbearing elite threatens to rob them of their cherished tradition of independence. They rebel because they instinctively understand the high cost of not rebelling.
According to the American psychologist Martin Seligman, the cost of not rebelling is a pathological condition that he called “learned helplessness.” Seligman developed this concept after performing a set of experiments in which he exposed various lab animals, such as dogs, to painful stimuli. Some of the dogs could escape the pain by pressing against a button; other dogs, when they pressed their button, failed to receive any relief from the pain. The dogs with the opportunity of acting to control the painful stimuli suffered no adverse long-term effects. The dogs with no control over the painful stimuli simply gave up trying to control their situation, and afterward suffered from clinical depression. Worse, in other tests, those dogs that had learned that they were helpless in one environment behaved equally helpless in a second environment, even when the second environment was one in which they could have escaped the painful stimulus by jumping over a low barrier into safety. Convinced that nothing they did could change their wretched situation, the dogs simply lay down and cried. They had learned to be helpless.
Trained Helplessness
But Seligman’s conclusion can be put in another way: the dogs had been trained to be helpless. The tradition of independence trains us to struggle against adversity, in the belief that we are ultimately in charge of our own destinies. But a multitude of traditions instill the opposite lesson. These traditions invariably preach the same message: You must submit to the inevitable. You are the victim of fate, so that any resistance is pointless and frequently counterproductive. It is folly to rebel against those with power, since they will inevitably use their superior power to crush you beneath their heels. Resign yourself to what lowly lot has been assigned you. Accept your utter helplessness, for that is the way of wisdom.
Under systems of slavery and servitude, those intended to become human chattel will be raised by a tradition that will encourage learned helplessness. Their young will likely listen to stories like Aesop’s fable of the oak and the reeds—it is better to submit to force majeure than to try to stand up defiantly against it. If you are a reed, bend and survive. If you are an oak, refuse to bow and be broken. Yet, miraculously, there have always been some shining examples of men and women who, despite their servile status, have broken free of mental servitude.
In nineteenth-century America, Frederick Douglass escaped from slavery, and was determined to not only to remain free from chains, but to achieve the genuine independence that can only come from self-reliance and self-mastery. He succeeded, and instead of moaning that he was the victim of an unjust social system, Douglass set out, with immense courage and strength of will, to topple the unjust system under which he had suffered but never surrendered. Similarly, Seligman in his experiment on lab dogs found that not all the dogs reacted to the uncontrollable pain stimulus by learning to be helpless. Roughly one-third of the dogs did not respond this way, and kept attempting to escape the pain by whatever means they could. They continued to rebel against their harsh condition, despite the fact that they could not change it. To an outside observer, their rebellion might seem utterly pointless, yet it kept the irrationally rebellious dogs from a fate much worse than mere physical pain—namely, the fate of the majority of dogs who simply gave up, thereby resigning themselves forever to the misery of their hopeless situation.
Insidious Benevolence
The condition of learned helplessness can be induced by pain, but many kinder, gentler ways can achieve the same insidious results. When today’s natural libertarians express their alarm at the inroads of “the nanny state,” they are recognizing this fact. A good nanny’s duty is to protect from harm the children she watches. But it is all too easy for the nanny, despite her best intentions, to overprotect her wards. If they act independently of her wishes, they might hurt themselves. To prevent this, a nanny might require her wards to ask permission before they do anything. Her message is: “Come to nanny first. Let her decide what is best for you.” If the kids obey, they will imperceptibly become dependent on nanny to make decisions for them—indeed, they may become alarmed at the very idea of having to make decisions for themselves. By this point, the children have entered a state of learned helplessness, but one brought about by the most benevolent intentions.
In this example, we are assuming that the nanny means well, and that she is not deliberately aiming to crush her ward’s independence. But some with a taste for power recognize there exists no better way of acquiring it than by making other people codependent on them. The nineteenth-century German politician Otto von Bismarck was hardly anyone’s idea of a nanny, but he constructed the world’s first nanny state for the sole purpose of making German citizens so codependent on the German Reich that they would never think of rebelling against it. By offering Germans a prototype of the modern welfare state, Bismarck’s goal was not improving the common man’s lot—it was his way of inducing the common man, when faced with personal difficulties, to expect the state to look after him, instead of relying on himself to deal with his own problems.
Ironically, Bismarck launched the first welfare state because he feared the influence of Karl Marx on the German working class. Marx opposed the welfare state precisely because he recognized that it would create a population codependent on the ruling elite in charge of the German Reich. It would tend to make them more docile and helpless, less self-reliant and rebellious. Today’s European socialists, along with America’s welfare statists, are not the descendants of Marx; they are the great-grandchildren of Bismarck.
A Kinder, Gentler Serfdom
Yet there is something even worse than creating codependency on either nanny or the welfare state. This occurs whenever a deliberate campaign encourages people to think of themselves as victims. Victims are not in charge of their own lives and destinies. They show the same attitude toward the world that Rotter’s externals display. Our condition is not our fault, and we can do nothing about it ourselves. We must depend on others, since we obviously cannot depend on ourselves. We are helpless to help ourselves; therefore, others must help us.
Today in the United States, far too many in the political class willingly help the victims of social injustice, but only so long as they agree to play the victim role and to keep playing it so long as politicians need their votes. It is terrible to have been a victim of social injustice, but to condemn victims to remain perpetual victims simply to keep them voting a party line is the most heartless kind of political opportunism of all.
Yet this same opportunism has guided the leadership of the various liberation movements that emerged during the ’60s. In order to keep their positions of influence and command, this leadership has done everything in its power to make their followers think of themselves as victims, and indeed to find new and unexpected modes of victimization. This is not liberation; it is training people into the attitude of Rotter’s externals, who do not see themselves as masters of their own destinies, but as the tragic victims of circumstances beyond their control.
In the radio interviews I did after the publication of my new book, its alarming title, The Next American Civil War, received much attention. Some interviewers thought it was simply wacko. Others were more sympathetic, but argued that I really meant a war of ideas. But this is not what I really meant. I was referring to the clash between two radically incompatible attitudes towards life—a far more serious clash than mere intellectual debate. Ideas can be changed much more easily than our fundamental attitude. In fact, few things are more difficult to change.
On one side of the clash are the people like those who visited the libertarian booth in Tucker, Georgia, and whose attitude was: “Hell, no, nobody owns me.” Perhaps some of these people have joined the Tea Party movement, but I suspect most have not. Yet they still remain natural libertarians, who instinctively place their locus of control within themselves. Like Rotter’s internals, they resist any effort by others to manage and control their lives.
On the other side of the clash are those who stand to benefit from encouraging others to rely on them instead of relying on themselves. Those who seek to exercise power and influence over others will naturally be hostile to the independent attitude of the natural libertarian, simply because this attitude is ultimately the one thing that stands in the way of achieving their own ambitions to rule, manage, and govern others. Today, far too many people in governmental circles, in our universities, and among the custodians of mass culture all share the goal of encouraging ordinary men and women to stop being self-reliant, cease to think for themselves, embrace their status as victims of circumstances, and to blame others for their own misfortunes instead of rousing themselves to overcome difficulties, as Frederick Douglass did.
The stakes in this clash are enormous. Natural libertarians find themselves in a desperate struggle to keep alive the traditions of independence that have shaped and molded their attitudes. They see themselves battling forces that seek to create a state of helpless codependency among their fellow citizens. Often, like the natural libertarians of the past—for example, our own revolutionary ancestors and the seventeenth-century English parliamentarians who resisted Charles the First—today’s natural libertarians display a paranoid tendency to imagine that wicked men are conspiring to rob them of their liberty. Now, as in the past, the rhetoric of the natural libertarian will sound overwrought. But this must not confuse us. For the natural libertarian is always correct in his or her assumption that those with a hunger for power and influence will seek to crush, for their own interest, the spirit of rebellious independence that is the fundamental habit of the heart shared by all natural libertarians of every epoch and culture. Even under the worst of circumstances, when it would be easy to accept victim status, natural libertarians continue to struggle heroically against impossible odds, just as a third of the dogs in Seligman’s experiments continued to try to escape their inescapable bondage. Was this folly or the noblest form of heroism, namely heroism for a cause you know is already lost?
The Roadblock to Serfdom
If the cause of the natural libertarian is lost, then the cause of liberty is also lost. Those with power prefer their subjects to behave like the majority of dogs in Seligman’s experiment—to lay down and give up, to hand over the control of their fate to those who possess the power. In the aftermath of World War II, when Joseph Stalin needed money to spend on armaments and pursuing nuclear weaponry, he knew exactly whom to tax: the Russian peasants. True, they were already on the verge of starvation, but Stalin knew that the peasants had been so beat down over centuries that they had completely lost the will to resist even the most outrageous demands upon their slender means. They paid and did not even moan—at least, not very loudly.
The road from serfdom is far less frequently traveled than the road to serfdom. Forget the ideology by which human beings have been reduced to serfs through the ages, including our own. The ideology only creates a pretext for acquiring and retaining power. It attempts to legitimate the monopoly of power that is the ultimate objective of every ruling class throughout history. The powers that be always seek to convince, first themselves and then others, that they are the powers that should be. Their rule is providential, right, and necessary. They want to make the serfs think to themselves: How lucky we are to be the serfs of such excellent masters!
Today’s natural libertarians are the greatest roadblock on the road back to serfdom—a kinder and gentler serfdom, it is true, just as there are kinder, gentler ways of inducing a state of learned helplessness than the methods Seligman employed. The techniques by which human beings are induced into a sense of dependent helplessness may vary considerably, from the most coarse and brutal to the most ingeniously seductive, sophisticated, and subliminal. But they all equally accomplish their intended goal: to crush out, once and for all, the spirit of independence natural libertarians champion. As Seligman’s experiment demonstrates, once you induce a state of learned helplessness, it does not seem possible to unlearn it. The dogs who have given up in the initial experiment, from which they could not escape, immediately gave up in the second experiment, from which they could easily have escaped. The spark of independence had been extinguished in them forever, as it had been extinguished in the Russian peasants whom Stalin bled dry. They became the passive victims of a cruel and uncaring universe.
The ease in which so much of humanity has been reduced to serfdom is at the root of the natural libertarian’s zealous passion to preserve his or her own independence. Because they have the attitude of Rotter’s internals, they fear those externals who willingly hand over control of their own lives to other people. A society composed mainly of externals will too quickly relinquish their claim to decide their own affairs, thereby permitting the power-hungry to boss and bully them at will. Under such circumstances, internals will inevitably find themselves fighting a losing battle, although they may still refuse to lay down and die. This explains why internals must always stay on their guard. It explains why they abhor any ideology that seeks to convince people they are helpless victims of fate. It explains why they resist, at its first appearance, any effort to seize control not only over their own lives, but over the lives of the other members of his community. It explains why they insist on keeping alive and passing down from generation to generation the maxims at the heart of the spirit of independence, teaching their children to take responsibility for their own actions and to accept blame for misbehavior. Lastly, it explains why they will stick to those religious and cultural traditions that have cultivated their own exceptional attitude. The remarkable survival and success of the Jewish people, and of the Hebrew religion, must surely relate to the fact that their ancestors instilled the same message in generation and generation: Thou shalt keep alive the attitude of the internal. Never let others manage your affairs, and when they try to interfere, resist and rebel against them.
We are in the midst not of a war of ideas, or even a cultural war, taken in its usual superficial sense. We are fighting an old battle all over again. On the one side stand the natural libertarians, Rotter’s internals, furiously insistent on defending their integrity as ethical agents. On the other side stand those in power who naturally find such people troublesome nuisances, and who would prefer to rule a society made up of individuals who have been properly educated to know they were really incompetent to manage their own affairs, and to regard themselves as the victims of circumstances.
To natural libertarians, there can be no more existential conflict than the one they face today. Are they destined to perish from the earth along with their cherished cultural and religious traditions, pushed aside by those who claim to champion progress but who in fact promote learned helplessness in the general population, however benevolent their intentions? Will the natural libertarians’ roadblock to serfdom simply be brushed aside without a fight? Or will these roadblocks turn into barricades, to be manned by those who are willing to make the last sacrifice to preserve their spirit of independence? These questions only time can answer.