Wednesday, August 11, 2010

How the web changed the economics of news – in all media

A few weeks ago I wrote an 800-word piece for UK Press Gazette on how journalism has changed in the past decade. My original draft was almost 1200 words – here then is the original ‘Blogger’s Cut’ for your delectation…

The past decade has seen more change in the craft of journalism than perhaps any other. Some of the changes have erupted into the mainstream; others have nibbled at the edges. Paul Bradshawcounts the ways…

From a lecture to a conversation

Perhaps the biggest and most widely publicised change in journalism has been the increasing involvement of – and expectation of involvement by – the readers/audience. Yes, readers had always written letters, and occasionally phoned in tips, but the last ten years have seen the relationship between publisher and reader turn into something else entirely.
You could say it started with the accessibility of email, coupled with the less passive nature of the internet in general, as readers, listeners and watchers became “users”. But the change really gained momentum with…

The rise of the amateur

The blogs of September 11; the camcorder images from the Asian tsunami; the mobile phone images of July 7; the Facebook pages of Virginia Tech. If you needed to read about any of these major events, you could do so – if you wished – without opening a newspaper or watching TV.
The spread of cheap camcorders and video- and photo-enabled mobile phones, coupled with blogs and the viral distribution of the internet made publishers realise they were not only competing with each other, but with the readers themselves. And when a big story broke in public, they needed to be in a position to harvest what became known as “user generated content”. Thankfully the NUJ’s suggestion of “witness contributions” didn’t catch on…

Everyone’s a paperboy/girl now

If a newspaper didn’t reach a particular newsagent, or viewers in the Cumbria region were experiencing difficulties, that simply wasn’t a journalist’s problem. Online, however, distribution has become part of a journalist’s job description, whether they realise it or not.

From your Facebook profile to the way you respond to comments on your blog, a journalist’s activity online has formed a key element in any news organisation’s distribution (although few have yet realised this). Meanwhile, newspaper webpages have come out in a rash of ‘Digg/Blog this’ buttons, and Facebook applications from the likes of the Washington Post and the Wall Street Journal have demonstrated how important it’s become for newspapers to be where the reader is, rather than the other way around.

Just a click away

Amidst all the Web 2.0 hype it’s easy to forget the fundamental characteristic of news in the online era: everything is connected; and the reader is only a click or a search away from something else. This has created major opportunities and challenges for journalists.
On the one hand, journalists can now link to full documents, previous reports, and unedited material. On the other, so can the readers. Material culled from wire copy is more easily spotted; and, as Dan Rather discovered, holes in your story can be quickly highlighted.
And while doorstepping used to be between you and the Dear Departed’s family, its digital equivalent is so much more public. The game has been raised – but have news organisations responded?

Really Simple Syndication

RSS is one of the most underestimated innovations in journalism. At it’s most basic level it means journalists can subscribe to a range of RSS feeds in one RSS reader – and therefore not have to keep checking back to dozens of original websites for updates. But the more people play with the technology, the more is being achieved.
For one thing, RSS enables very specific consumption: readers can now subscribe to just one section of a newspaper – or even one writer. In the Sun’s case, they can subscribe to search results. In terms of production, RSS enables different bits of news to be aggregated: pick a source, any source, and mash it up into a single feed. It works for Google News, why shouldn’t it work again?

Mapping

2007 saw some real experimentation with mapping in UK newspapers: the Manchester Evening News mapped fatal shootings in Manchester, the Grantham Journal tracked a “killer heron” and the Lancashire Evening Post mapped roadworks and speed cameras. The Shropshire Star used it to map fuel prices.
But 2008 should mark the year mapping and geotagging gets serious. Leading the pack are Archant, with their much-awaited geotag-based website relaunches. Journalists, says Web Editor James Goffin, can now draw on a map when they submit a story, or supply postcodes. He argues it will “make for a better archive and make reporters’ lives easier in handling cuttings and follow ups.” The Telegraph launched the first stage of their dynamic Flash-based political map of Britain, while the BBC are using similar technologies for their proposed local website plans, which looks likely to further increase the pressures on regional publishers.

Hyperlocal, international

The internet has released news organisations from the limitations of physical distribution and broadcast – to the extent that news organisations have seen a new market for their old print products.
The Guardian, emboldened by statistics about website visitors, took its step across the Atlantic in 2003; The Times followed in 2006, and the BBC announced plans to sell advertising on its international site last year. And figures released last month showed visitors from outside the UK outnumbering the domestic audience for the BBC, The Guardian, The Telegraph, The Times andThe Daily Mail.
Conversely, “hyperlocal” has entered the nomenclature of the news executive. Trinity Mirror’s Teesside Gazette’s experiments with hyperlocal, postcode-based news led to print equivalents, and likely extension to the group’s other newspapers.

Databases

The biggest untapped potential in journalism online is that of databases. So far we’ve seen some impressive demonstrations: ChicagoCrime.org famously drew information from a crime database onto a map of the area – and was followed by similar efforts at the LA Times and Washington Post(who added house sales and schools); The Herald Tribune, meanwhile, used databases in their coverage of how complaints against teachers were handled - readers could drill down to data in a specific school.
In the UK it’s The Telegraph leading the way, with football coverage that pulls up player statistics to rival ProZone, an A levels results map, and a recently unveiled political map that presents information on how local services ratings have improved or declined. Developments such as these have generated debate about whether journalists should be taught how to program. The conclusion seemed to be that it was easier to teach programmers how to do journalism.

Measurability

Most read, most commented, most emailed. Hits, pageviews and unique visitors. If you felt your editor’s news sense was as bad as his fashion sense, the measurability of the web gave you valuable ammunition; but if you thought Performance Related Pay was bad, you ain’t seen nothing yet.

Multimedia

If the pen is mightier than the sword, what does that make a microphone, camcorder and laptop… in a wifi hotspot? Newspapers dabbled in podcasts in 2005, before really mucking in 2006 when video took off and print journalists started worrying for the first time about tea staining their teeth. Now print journalists are learning about white balance, and broadcast journalists are learning about local news. And everyone is waiting for an almighty fight.


25 Most Influential Journalists in History

DECEMBER 22, 2009


Journalism has a long and storied tradition in the United States. Indeed, since the days before the U.S. was a country, journalism has flourished. Beginning with the first publication of a newspaper in the Colonies (Publick Occurrences both Foreighn and Domestick) in 1690, and continuing to this day with journalists appearing in broadcast format and on the Internet, journalism has been a huge part of America’s development. And journalists have always had some sort of influence. Here are 25 of the most influential journalists in history, divided into print and broadcast:

Print Journalism

Even though newspapers are in decline, print journalists have had an important place in history. Many print publications are moving to the Internet, and many print journalists today augment their columns by writing blogs. Here are some of the most influential print journalists in history:
1.            John Peter Zenger: This man published the New York Weekly Journal in the 1700s. He wrote unflattering things about the British government, and in 1735 he was arrested and tried for libel. He was found not guilty, since what he wrote was based on fact. His case not only helped influence the American Revolution, but established one of the litmus tests for libel.


2.            Benjamin Franklin: We know that Benjamin Franklin had a lot of interests. But many people don’t realize that the inventor and founding father was also ajournalist. His The Pennsylvania Gazette began in the 1730s, and Franklin used it to help get his ideas out there and influence the populace leading up to the American Revolution.


3.            William Randolph Hearst: Hearst was well known as one of the biggest publishers and journalists of his time. He started with The San Francisco Examiner, and went from there. Hearst was one of the instigators of “yellow journalism” which started a whole branch of journalism that involved sensationalism.


4.            Joseph Pulitzer: This man is so famous that his name is on the prize given for the best journalism contributions. Joseph Pulitzer wrote for newspapers and later purchased and ran the New York World. After it became obvious that his circulation war with Hearst was becoming problematic for the sensationalized stories, he gravitated toward truth in journalism. He was indicted for libel when he exposed an illegal payment to the French Panama Canal Company, but since the story was based on fact, the indictment was dismissed.


5.            Tom Wolfe: In the 1960s and 1970s, news writing and journalism underwent a bit of a transformation, and was called “new journalism“. One of those at the forefront was Tom Wolfe. This was magazine journalism, and Wolfe helped established a style that was carried on in long-form narrative, using scenes rather than straight-out facts.


6.            Hunter S. Thompson: Like Wolfe, Hunter S. Thompson was heavily involved in the new journalism movement. He was a proponent of “Gonzo journalism“, in which reporters actually become involved in action of the story, participating in the events, rather than just watching and reporting. He recently committed suicide (in 2005), but his influence on journalism and literary tradition remains strong.


7.            Woodward and Bernstein: Admittedly, these are two separate people. But they are forever linked by their stories that brought then-president Richard Nixon down over the Watergate scandal. Bob Woodward and Carl Bernstein are well-known for their investigative journalism and for proving that it was still possible for the press to effectively hold the government accountable.


8.            Helen Thomas: This woman is the first lady of print journalism. Helen Thomas is a veteran journalist in the finest tradition, and has been a White House reporter since 1961. She is known for her relentless questions, and for her ability to get to the heart of the matter. Thomas gained new influence and prominence during the administration of George W. Bush for her sharp questions and criticisms.


9.            Robert Novak: A moderate/liberal turned conservative, Robert Novak was known for his columns and stories in a variety of newspapers. He was a reporter and later became a Washington insider. He helped play a role in CNN when it was founded, bringing the credibility of print journalism to broadcast journalism. He died in 2009 after a battle with a brain tumor.


10.        Judith Miller: One of the most famous journalists of our time is Judith Miller. She was known for her exclusive stories with Ahmad Chalabi in the run-up to the Iraq War, and for her breaking news stories. She is a Washington insider with contacts in high places. Miller gained increased, er, press when she went to jail over the Valerie Plame scandal when she refused to reveal her sources.


11.        Seymour Hersh: Recognized as one of the best investigative journalists of the current era, Seymour Hersh is known for his exclusive military contacts, and for his hard-hitting pieces. He is meticulous, and writes for The New Yorker, and his influence helped reshape the debate over the Iraq War.


12.        Maureen Dowd: As the only female op-ed writer for The New York Times, Maureen Dowd has significant influence. Her ideas are polarizing, though, and that makes for interesting debate. Dowd is known for her beginning as a gritty reporter, and is now known for her Washington contacts and her ability to influence debate.

Broadcast Journalism

Television and radio changed the look of journalism. There are many broadcast journalists who have influenced journalism, and even the world.
13.        Edward R. Murrow: The most distinguished figure in broadcast journalism in the U.S. is Edward R. Murrow. He developed many of the techniques associated with newsgathering for broadcast. His integrity, and his willingness to go up against the “powers that be” was a mark of his career. He influenced public opinion and even policy by exposing the abuses of power in the government.


14.        Walter Cronkite: Another icon of American broadcast journalism, Walter Cronkite was known for his investigative journalism, fulfilling his watchdog role, and for his matter-of-fact way of delivering the news as a CBS anchor. He died in 2009.


15.        Ted Koppel: Many of the most influential journalists have been TV newsmen, and Ted Koppel is no exception. His newscasts and his newsgathering was a standard of journalism for years. Koppel hob-nobbed with decision makers and interviewed the powerful. Now retired, he hosts a show on Discovery.


16.        Dan Rather: Early in his career, Dan Rather was known for his investigations, and for his meticulous newsgathering. He was influential, interviewing the politically powerful, and for exposing government cover-ups. However, a snafu over false documents related to George W. Bush tarnishes his career.


17.        Barbara Walters: As one of the most influential broadcasters is Barbara Walters. She was one of the first women to become a successful broadcast journalist. She started as a research and writer, and soon worked up to become an interviewer and one of the faces of television.


18.        Tim Russert: Well known for his ability to get the powerful decision makers to explain themselves, Tim Russert is considered one of the most influential broadcast journalists. In order for aspiring Washington insiders to get anywhere, they first have to appear on Russert’s “Meet the Press” and answer questions.


19.        Wolf Blizter: One of today’s most influential broadcast journalists is Wolf Blitzer. He is seen everywhere, and is one of the most well-known insiders in Washington. Indeed, his shows and his ability to be heard makes him a force to be reckoned with.


20.        Gloria Borger: As one of the broadcasters known for exposing the machinations of Washington, Gloria Borger is quietly influential. Her stories are aimed at helping people understand what is going on, and she is a CBS correspondent and PBS commentator.


21.        Katie Couric: Katie Couric is the first female anchor of a major network’s evening news. She has appeared on 60 Minutes and done a great deal in terms of journalism. Now, she anchors the CBS Evening News. She interviews the powerful, and reaches hundreds of thousands in their homes.


22.        Cokie Roberts: As someone raised in Washington, and well-acquainted with life on Capitol Hill, Cokie Roberts is an adept at exposing the excesses in government, and offering reason and moderation. Her broadcast career encompasses ABC and NPR, and she also writes a syndicated column.


23.        Brit Hume: Fox News isn’t exactly known as a bastion of actual journalism, but Brit Hume, the anchor of Special Report is known for his hard work and integrity. He is recognized as influential, as his weeknight show was the #1 political program in its time slot. He stepped down, though, after saying that he lost his enthusiasm for the job.


24.        Jim Lehrer: The venerable Jim Lehrer is know as the most thoughtful broadcast journalist right now. His PBS newscast is known for its insight, and he is respected by his peers and by decision makers as someone with integrity, savvy and good sense.


25.        Anderson Cooper: First rising to prominence as a reporter for CNN during Hurricane Katrina, Anderson Cooper is known one of the most influential broadcast journalists around. While he hosts his even show from New York City, he often still travels to report on breaking news. He interviews the rich and powerful, and many enjoy watching his newscast. His “everyman” persona, combined with his classic attractiveness, is one of his most powerful assets as a journalist.